If you want PR to stroke your ego, you're just not ready. PR must align with real, measurable business goals -- otherwise, it's just fluff!
There's no "magic bullet." There are no shortcuts. Growth takes work -- and PR should be one component of a holistic plan oriented around actual goals.
Of course you think what you're doing is super interesting. But do other people? If your story sucks, or it's boring, or you have no brand perspective, PR is a waste of time and money.
Amplify the impact of your other strategies with consistent, memorable and fresh brand messaging.
Enhance your brand's perception among customers, prospects, investors, and (potential) employees.
Add fuel to your growth marketing efforts with PR that boosts awareness, builds trust and converts prospects.
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