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Author: Nick Vivion

I'm the founder of Ghost Works (yep, this site right here!), where I help brands communicate better through PR, content, digital advertising and brand marketing.

I'm both a recovering business journalist and a recovering restaurateur, having covered travel and hospitality at tnooz and owned two restaurants in New Orleans. I was also the Senior Brand Journalist at travel tech company Sabre, where I pulled together content and communications from across the global organization.

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Why I started Ghost Works

What is brand journalism? 4 approaches to creating content like a journalist

Aligning for success: Forget #squadgoals, let’s talk about #contentgoals

‘Freelance isn’t free’: 4 behaviors that mitigate company risk in the gig economy

7 transformative strategies for blog bliss: How to give your company blog the foundation it deserves

How much should you pay a freelancer to write for your company blog?

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