A resource for the modern communicator

The best Slack bots for remote teams

Brand Journalism ·

I’ve been working remotely for longer than I care to remember. One thing I have always missed is the randomness of office life. These Slack bots bring back some serendipity and connect you more closely to your colleagues.

This one framework will change the way you use analytics forever

Analytics and Measurement ·

Sometimes analytics can be so intimidating. Staring up at a wall of data can either lead marketers to skip analysis or to spend way too much time sorting through data that doesn't answer real questions. Use the QIA Framework, ALWAYS!

The two questions you need to ask when doing on-page user surveys

Conversion Optimization ·

On-site user surveys are a goldmine for content marketers. Deepening your understanding of each user's mindset on a given page can help you optimize that page for the desired conversion.

The overlooked tool that supercharges your content marketing

Content Operations ·

Google Tag Manager tracks behavior on your website with more detail than analytics alone. And these details can have dramatic effects on how well your content marketing does its job of connecting content to conversion.

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The best Slack bots for remote teams

This one framework will change the way you use analytics forever

The two questions you need to ask when doing on-page user surveys

The overlooked tool that supercharges your content marketing

This one framework will change the way you use analytics forever

The two questions you need to ask when doing on-page user surveys

The overlooked tool that supercharges your content marketing

What's the 6V Conversion Canvas and how do I use it?

This one mindset will make you a better marketer

This is the success formula for A/B testing mastery

👻 Get the Weekly Ghost

Our newsletter for communications professionals includes tips, tricks, and best practices from around the content and brand marketing worlds.

SUPERCHARGE YOUR BRAND'S BLOG